Norm Trainor is the President and CEO of The Covenant Group, referred to by many as “The Business Builder.” He formed The Covenant Group (TCG) in 1995, where his team has amassed and diagnosed research on top performing professionals, distilling that research into The 8 Best Practices & Business Builder concepts. TCG educates and coaches entrepreneurs, providing them with the necessary business tools to enhance their performance and achieve new levels of profit and productivity.
TCG works with some of the world’s largest institutions and has client networks across North America, Europe and the Caribbean. TCG specializes in helping financial services organizations grow market share and increase productivity by improving the practice development capability of their owners, managers, advisors and agents.
Norm is an international speaker; the author of the best-selling books, The 8 Best Practices of High-Performing Salespeople, The Entrepreneurial Journey and The Business Builder; and has written articles for various leading publications in North America and internationally. Norm was named one of “The 20 Most Innovative People in Insurance” by LifeHealthPro in 2015.